Nigel Saunders has been appointed as Chief Executive Officer of The Sure Chill Company. After working for the Cardiff based technology firm in a senior role for five years, Nigel will be the new face of the company, spearheading the delivery of its ambitions.

Nigel Saunders said: “I am delighted to have been appointed to lead The Sure Chill Company. With hard work and innovative spirit, Sure Chill will continue to focus on tomorrow’s world, growing market share in global health and innovating to enter new market sectors. Today, our technology is used in 38 countries, yet we’ve only scratched the surface for its potential.”

The announcement comes after a period of exciting developments for Sure Chill. In October, Nigel led participation in an important initiative launched by the Government of Dubai, “Dubai Future Accelerators Programme.” The programme identified 30 firms globally out of 2,274 applications from 74 countries that can help create a better future for the world. The programme has enabled private meetings with entrepreneurs including Jeff Bezos , Founder of Amazon, who praised the technology, citing it as “really cool.”

Sure Chill has also welcomed a new board member, Stuart Lindsay, as an independent director. Stuart is a Chartered Accountant and former Corporate Finance Partner at international accountancy firm, Deloitte.

Stuart commented on Nigel’s appointment: “I’m excited to formally join Sure Chill as Independent Director after working as an advisor. It’s a pleasure to see Nigel appointed as CEO of Sure Chill, who has worked with real ambition, diligence and pace, which has been paramount to successfully growing the business to where it is today.”